![]() ![]() ![]() And if you’ve been monetizing your website with OnClick you will certainly confirm this. When we checked, we saw that the main largest percentage of income and profit for publishers was generated by this large ad format. It’s not by accident that the most popular is the OnClick Popunder Ad. We know that they like space, and are open to reading more text than the ones using mobiles. When we zoom on a bit on the most profitable and well-performing ad formats for desktop users. Read all about PropellerAds 6 effective traffic monetization methods However, some formats perform better than others in certain combinations with your niche. With PropellerAds you can choose between 6 various methods that allow you to make the most of your website monetization. However, if we go further and analyze these trends based on more elements (like formats ), we might discover that the situation changes. Top Invasive Software and Practices to Avoid Sure, users could just as easily navigate on all these websites from mobile, but you must admit that it’s a lot more comfortable to have a broad display to read, watch or download movies and series, or just do your work with plenty of space for movement. They are:Īs you can understand, all these niches have two major user pain points in common – those for space and ease of movements. If we are to generalize, we observed that some website categories and niches perform better than others, on desktop devices. Website types and niches that work for desktop traffic Also, having more space for display, your best choice is to invest more in long-tail keywords. However, you will need to focus more of your attention on properly communicating your page’s importance to the search engines, in order to rank higher in Search Engine Result Pages (SERPs). Need more organic traffic? Here are some tested SEO practices that work You mostly need to focus on your headlines, the above the fold’s unique selling point, and call to action(s) while also doing some A/B testing. In fact, it’s a lot simpler to optimize your website for desktop use, as compared to mobile. And as long as you will generate quality traffic, you’ll have a lot more chances to have better payouts. The lower your bounce rate, the better quality your traffic is. The bounce rate of a website is a traffic quality meter, which tells advertisers how likely it is for your users to convert to their ads. Bounce Rates Benchmarks by Device, Image Source: cxl.com This is yet another point that comes to strengthen the idea that desktop users are more likely to convert, as they are looking for specific information. It allows you more space to properly view all the information – aside from the fact that oftentimes mobiles don’t display all the fine printing. Plus, it’s a lot simpler to navigate on page and on various tabs.Īs you can see, the bounce rates for desktop users are the lowest between all device types. Also, they might be more willing to go over more results consisting of larger slices of text.įor example: When you’re looking for airline tickets, you prefer using a desktop (or is that just me…). So when a user takes the time to browse from a desktop device, you can assume that they allocate more time to browse for quality information. The reality is that everybody has a mobile phone connected to the internet. More interested users can help increase your payout But, if you worked hard on improving your website’s SEO and made it in the first place, then targeting desktop traffic can be the ace in the sleeve that you can use to increase your CTR. However, it does drop much more starting from the second result. The first position CTR is much higher for desktop than for mobile. So if your site’s SEO isn’t taking you to the first page of results, with desktop traffic you still get a chance to attract some users even if you are on the second page.Ĭlick-Through Rate (CTR) differences between desktop and mobile devices This Quiz will tell you if you are a monetization expert or notĪnd here is where desktop displays act better, by allowing users to scroll more easily through search results, and even entice them to navigate on the following pages with ease. ![]()
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